Kodak Will Keep Film Alive

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Nearly a month after Kodak announced its move to file for bankruptcy protection, the iconic company finally has a good news for film photographers: it will cease the production of digital equipment but will carry on with its film division. Read more about it after the jump!

Kodak is sticking to what made it a household name and an iconic brand: films. Photo via Rochester Institute of Technology

It was not so long ago when film photographers across the globe received a despondent news about the present and future condition of the iconic Kodak: it announced its move to file for bankruptcy protection due to incurred debt and decreased profitability. To us lomographers and film photography enthusiasts, it could only mean one thing—the world was stepping further away from the magic of film.

However, it didn’t take Kodak too long to give us a lighter news. The company has very recently announced that it will cease production of digital cameras, digital picture frames, and pocket video cameras, but will carry on with the production of its film products, in line with its “ongoing strategic review.”

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” Kodak’s chief marketing officer Pradeep Jotwani comments.

Reassuring film photographers, Kodak tells in a statement that the consumer products and services that they will continue include “traditional film capture and photographic paper business, which continues to provide high-quality and innovative products and solutions to consumers, photographers, retailers, photofinishers and professional labs.”

If you’re wondering, out of curiosity, about what will happen to Kodak’s digital products, the company says the announcement doesn’t spell the end for its digital cameras. It intends to follow the example of Polaroid by licensing its brand to a third-party manufacturer, and “will continue to honor all related product warranties, and provide technical support and service for its cameras, pocket video cameras, and digital picture frames.”

Read the full report from the British Journal of Photography here.

Even if it was also Kodak who invented the digital camera, we cannot deny that the company is best known, remembered, and esteemed for its film. Do you agree or disagree? Tell us what you think with a comment below!

written by plasticpopsicle on 2012-02-10 in #news #film #bankruptcy #film-photography #kodak #announcement #news

42 Comments

  1. neanderthalis
    neanderthalis ·

    Thank you film gods!

  2. guanatos
    guanatos ·

    this IS good news amist the chaos that is Kodak nowadays

  3. saidseni
    saidseni ·

    Great! I have a bunch of Kodak film to try at home - if I fall in love with it, I will still be able to find them. Yeah! :D

  4. vicuna
    vicuna ·

    That's good news!!! The core identity of Kodak is film, and it's great they stay to it! :))

  5. undiscovered
    undiscovered ·

    thank. god.

  6. sidsel
    sidsel ·

    This is über-good news!!

  7. skrutt
    skrutt ·

    I've also heard that it is only Kodak in North America that is going down, because they do pretty good in Scandinavia and so. But it is good news that they will continue with film! :D

  8. wil6ka
    wil6ka ·

    honestly - I had no doubt about it!

  9. herbert-4
    herbert-4 ·

    I am very glad that Kodak will survive with film, however, I want Kodachrome 25 and Aerochrome back, both in 120 and 35mm, and Plus-X in 620. Thanx

  10. jeffr
    jeffr ·

    Smart move :)

  11. emilios
    emilios ·

    Excellent!!

  12. litleandi
    litleandi ·

    Beautifully written article. Informative and brings good news. =)

  13. natalieerachel
    natalieerachel ·

    Yessss!!!

  14. yelkaxee
    yelkaxee ·

    Woohooo!!

  15. moodification
    moodification ·

    What a relief!!! That's good news!

  16. albeelee
    albeelee ·

    yes!!!!!!!!!!!!!!!!

  17. vandal
    vandal ·

    GOOD MOVE KODAK !!! you should also start making new film types !!!

  18. stratski
    stratski ·

    Yay! Great news. If only Kodak would celebrate this with the re-introduction of Aerochrome...

  19. cfib
    cfib ·

    YAY Kodak! Now continue Elitechrome ;)

  20. sin-titulo
    sin-titulo ·

    omg yayyyy! this is such great news for the lomography world!

  21. jackpumpkinhead
    jackpumpkinhead ·

    This article needs a "Super-Like" Button!

  22. hoseun
    hoseun ·

    Superbbbbb! And aerochrome plz! :D

  23. bgoh29
    bgoh29 ·

    great news indeed.

  24. cole-westie
    cole-westie ·

    I want the film in the picture! all of it.

  25. cwyeung
    cwyeung ·

    I want to like this article but I con't......
    From the news released by Kodak Hong Kong, they confirm that Kodak is going to discontinue ALL SLIDE FILM in the coming months.......

  26. superkulisap
    superkulisap ·

    Viva Kodak!

  27. peteparker
    peteparker ·

    Great news... !!! Hope Fuji willl keep films too :-)

  28. makofoto
    makofoto ·

    Sure, but it will cost you. One of my son's teachers already has to buy her special format film in $10,000 lots from Kodak!

  29. foodeanz
    foodeanz ·

    Finally....=)

  30. moushumi
    moushumi ·

    What a relief!

  31. djcosta
    djcosta ·

    I'm happy for it! Better to have Kodak focus on what they've always been good. Film is still alive :) So good to know!

  32. clickiemcpete
    clickiemcpete ·

    Good news indeed!

  33. izzanniznadia
    izzanniznadia ·

    superb!!! now I got the chance to use it :)

  34. hervinsyah
    hervinsyah ·

    I wanna try Kodak IR before I die. @makofoto : $ 10,000? For how many rolls? slide or negative?

  35. bear_feet
    bear_feet ·

    Yessssssss!! \o/

  36. rustik
    rustik ·

    I was so sad to hear that this gem of upstate NY was gone. I am so glad to hear that their film will live on!

  37. mangaman
    mangaman ·

    HUZZZAAAAAAAH :)

  38. wzzk
    wzzk ·

    yeaaahhhh! buy all the films!!!

  39. belaf
    belaf ·

    omg yes!!!!!!!

  40. adam_g2000
    adam_g2000 ·

    It's not surprising that Kodak will discontinue it's slide film, it is very specialist and only a minority will want to or see the benefits of xpro. However film is cheap and easy to produce, so film itself in its basic incarnation will survive for a while yet. Also don't forget, the most interesting and whacky film for xpro continues to be Fuji. The most dramatic colour shifts are still the Sensia 100, Provia, Sensia etc. Elite Chrome and Ektachrome, mainly just enhanced contrast.

  41. carsten-schmitt
    carsten-schmitt ·

    But there are still people out there who enjoy slide film for its own sake, especially among more traditional photographers. In fact I am already getting a bit bored by the whole x-pro thing. It is just one of those effects that are cool but - at least for me - lose their appeal and novelty because now pretty much everybody (at least on lomography) is doing it. Once my next slide film is done I'll have it developed in E6. And that one is a Kodak, albeit a re-labeled one.

  42. trevordeanm
    trevordeanm ·

    That's the best news of this century. Very cool to read how many others like the news too.
    It's the look. We need that look.

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