I just spotted one of the recent Lomography sensations: the La Sardina El Capitan on the cover of the online Technology News magazine the Telegraph. Read more...
In the article, Shane Richmond gives a brief history and the philosophy of the beginning of Lomography. What he also said about Lomography: “The company began producing other cameras, including another reproduction, this time of the 1960s Diana camera. Other models allowed multiple exposures or offered fish-eye lenses. Lomography makes pinhole cameras, cameras that spin around to produce a panorama and others that take photos exposing the ‘sprockets’ of the film.” And are we (lomographers) are glad Lomography has done so much in so little time. Mr. Richmond goes on to say: “The latest camera, La Sardina, is a quirky model with a wide-angle lens and a design based on a sardine tin. There are four brightly-coloured models.”
It’s a plastic camera, and that, combined with its looks, give the feel of a child’s toy. It’s not suitable for children, of course, not least because they won’t understand why it doesn’t have an LCD screen on the back. It does a great job of conveying the sense of fun that Lomography represents. Lomography is still growing, even while digital photography booms, and the company is opening more shops and has now opened labs to develop its own photos.
On Thursday, May 1st, all the shops in the Carnaby Street area will open its doors late for a big shopping extravaganza organized by Grazia Magazine. Lomography Soho is just off of Carnaby Street and we will be joining the celebrations with a 20% discount on products and a special La Sardina workshop. Find out more after the jump.
Remember the Stylist magazine issue featuring international pop icon Kylie Minogue with a Diana Mini Gold Edition on the cover? We're thrilled to share with everyone some more stunning snaps from the issue's shoot! Read on and take a look!
We think Lomography's 10 Golden Rules can be adapted to cover all manner of subjects, including love. So just in time for Valentines Day, we asked Cupid to swap his bow for a pen and lay down the law ... Read on to find out more!
With a lovely view and a charming muse, pitzeria captured this elegant portrait to grace our Photo of the Day spot! We wouldn't be surprised if this landed on the cover of a glossy fashion magazine, too!
It's the most wonderful time of the day — Lomography Advent deal time! We're back and at it with a sweet 15% discount on all La Sardina cameras! Already have one? Well get another one, or treat yourself or your friends to any of our plastic bodied cameras using our continued discount today. The more, the merrier!
When I was a kid, one of my greatest joys was to go to the park. I especially loved playgrounds. It didn't matter how may other children there were, as long as I could have my turn to go on the slide and and sit on the swing. These days, enjoying one's childhood has become so different. Technology has stolen the interest of children in more physically demanding yet fun activities.
Lily & Madeleine are sisters from Indianapolis who have charmed audiences on both sides of the Atlantic with their heavenly harmonies. They are just about to release their new album titled "Fumes." Lomography caught up with them on a recent trip to the United Kingdom and gave them each a La Sardina camera to shoot with. Meet them after the jump.
December is here and with it comes lots of festive cheer and some exciting events and workshops at the Lomography Gallery Store Soho. Read on to find out more and to book your spot this Christmas Season.
An analogue camera inspired by Tara Mcpherson, A highly recommended gear for Lomography beginners and visual art lovers! With this edition see how Tara Mcpherson’s art joins the world of analogue cameras. Get it now for a special price!
A recent lunchtime break turned into a big analog adventure when I took the Lomo'Instant camera out with the Splitzer and captured a gloriously sunny day in the heart of Soho, London. I learned a couple of great tips about shooting with this new accessory. Read on to find out more.
Summer has just begun and you need to be comfy as you shoot and soak up the sun. Make sure you're wearing the right stuff; put on an ultra-soft Lomography T-Shirt! The good news is that all Lomography T-Shirts are on sale until 22nd June, so you can hoard and wear one for every day of the week.
Probably each one of you has been annoyed with failed film. This is particularly annoying when you get the developed film back from the lab, but you get blanks because the film was not exposed. It's either the film transport didn't work, or you have not taken the lens cap off, etc. Read on and I'll show you an alternative to just throwing away the film: Simply use it as a color filter for your camera, with the La Sardina for example.