Lomography Proudly Presents - The Diana World Tour – Spain - El Toro Edition


The Diana World tour Arrives in Spain, and with it we have a new Diana Clone, a number of new Diana designs and a whole lot of activities.

Hola, Diana!

After successful visits to Japan, Hong Kong, Korea and Portugal our medium-format darling Diana conquers Spain – the land of flamenco, chorizo, and the el toro – the bullfighting tradition in which the torero attempts to distract and infuriate the ferocious bull. In line with Diana’s Spanish invasion, we introduce you to the other side of the Diana that you’ve never seen before – aggressive, brave, and risky – the Diana+ El Toro Edition! Plus find out all the treats in store for those lucky enough to make it to Barcelona or Madrid this May, as the Diana World Tour adds to the buzz of these amazing cities.

Diana F+ El Toro Edition

Representing virility and power, the strong-horned bull has become the (unofficial) national symbol in Spain. We’re launching the Diana+ El Toro edition to kick off the Diana World Tour in Spain! This special edition camera features the word “acojonante” on the film advance wheel, which is a Spanish expression meaning “this is fantastic!”

Go to the shop

The Diana World Tour Spain

The Diana World Tour and formidable Detrich Diana Collection all set to roll over from Portugal to Spain! In both Madrid and Barcelona a very special exhibition will showcase Diana photos from Spanish Lomographers and specially invited Spanish artists: rock bands, flamenco singers, photographers, fashion designers, street artists, film-makers and even football players! All these guests have customized their Diana – so you’re in for a unique treat!

Madrid 7th – 22nd May 2009
Exhibition & party: 7th May at Lomography Store Argensola/Madrid
Night tour: 8th May
Day tour: 9th May

Barcelona 28th of May -12th June 2009
Exhibition & party: 28th May at Lomography Store Barcelona
Night tour: 29th May
Day Tour: 30th May

See the microsite

Read about the participating artists in the Magazine

Find out more in Spanish here

The Diana World Tour Edition Family

The Diana+ is our faithful reproduction of the ‘60s classic Diana camera. Our version hosts a bevy of wonderful features – options to use 35mm film (with the Diana 35mm Back) and the ability to take panoramic and pinhole images! It’s also designed for use with our exciting line of Diana+ lenses and accessories – you’ll never run out of creative possibilities!

Here we present to you our Diana+ Special Edition cameras commemorating some of the previous world tour stops:

Diana+ Snowcat Edition
This sassy comic cat was designed by renowned Korean illustrator SnowCat.
Go to the shop

Diana+ Tokyo Rising
Designed to mark the Diana World Tour Japanese stop
Go to the shop

Diana+ Hong Meow
Commemorating the Diana World Tour event in Hong Kong.
Go to the shop

Hail the Analouge Matador!

Let’s heat up the excitement, señoras y señores! We are looking for strong Diana+ images that represent the fiery, powerful, passionate, wild, and animalistic appeal of the bull and the intensity of the color red! Upload your images to the blog and the top 5 winners will be getting 5 aggressive Piggies for their dangerous efforts! Hasta la vista!

Go to the rumble

Make your own Lomo Logo!

We’ve been creating Logos for all the Lomography Gallery Stores and now we invite you to create one of your own for our Logo competition! All you have to do to enter is download the logo, customize it, scan and upload to the post linked below! The best design will receive a Diana Deluxe Kit, which includes every single Diana accessory, shipped right to your door!

There’s a second way to be a winner! If you feel like getting a 10% discount on your next Lomography purchase, all you need to do is to bring your customized logo to the nearest Lomography Gallery Store.

Download the logos and read more about the project here

If you want to have all the latest news about Lomography in your inbox, subscribe to our newsletter!

written by lucasjakobsson on 2009-04-22 in #news #diana #diana-world-tour #el-toro #rumble #exhibition #offer #spain


  1. disdis
    disdis ·

    I feel like I'm spanish! I am, anyway. I love El Toro as it's the greatest icon in Spain. And I will love Diana El Toro Edition! And I love the Diana watergun! I't the niciest weapon I've ever seen!

  2. ndroo
    ndroo ·

    It's pretty cool but don't you think it's just like the Snowcat edition given a new skin? At least the Tokyo Rising edition is unique. Design team ... taking a shortcut? :P Hmm ... should I kill my piggies for this?

  3. cinzinc
    cinzinc ·

    awesome stuff

More Interesting Articles

  • The World According to Herr Willie: The Amazon

    written by wil6ka on 2015-04-09 in #world #locations
    The World According to Herr Willie: The Amazon

    It was the Amazon which I had longed for my whole life. And when it was finally a set deal that I will travel to Brazil with two of my best friends for the Copa do Mundo (World Cup), we really had to start our adventure in the Amazon. I had known about this magical place deep in the rainforest. There was a lodge run by local people of indigenous background, with wooden houses that float on the water and a limited number of visitors. It was eco-tourism as how it should be. To preserve and to celebrate one of the most impressive locations I have seen so far.

  • R.E.M. X Lomography Photo Contest

    written by givesmehell on 2015-05-29 in #world #competitions
    R.E.M. X Lomography Photo Contest

    Lomography is proud to announce that we are teaming up with acclaimed rock band R.E.M. to host an exclusive one-of-a-kind photo competition! The prizes include a Lomography Diana F+ Special Edition Camera, the acclaimed new ‘R.E.M. By MTV’ DVD, R.E.M. vinyl and more! Read on to see how you can participate in this rumble.

  • Un Poquito de Havana on a Viennese Afternoon

    written by bgaluppo on 2015-06-21 in #gear
    Un Poquito de Havana on a Viennese Afternoon

    ¡Hola everyone! The most creative instant camera has a stunning new summer outfit — the New Lomo'Instant Havana Edition Package! It's dressed in a fresh aquamarine design and packed with 3 special lenses and the Lomo'Instant Splitzer. To honor its special namesake, we set out with the Lomo'Instant Havana for a colorful and vivid session of instant snapshots to try and recreate the warmth and fascinating atmosphere of the beautiful capital of la perla del caribe!

  • Shop News

    Get a Perfect Instant Selfie with Fuji Instax Mini 70!

    Get a Perfect Instant Selfie with Fuji Instax Mini 70!

    Get the perfect self-portraits or group photos with your friends with this instant camera! This camera allows you to be picture ready with its mirror next to the lens and gives you an idea where is best to smile!

  • A Bit of Boston in the Heart of Vienna

    written by bgaluppo on 2015-03-05 in #gear #lifestyle
    A Bit of Boston in the Heart of Vienna

    The brand new Lomo'Instant Boston Edition hit the shelves around the world this week. In an attempt to celebrate the home of the ol' bean and the cod, we ventured out in search of some classic Boston flair. While we couldn't find a baseball match or a proper clam chowder, we did have a blast chasing red brick walls and spicing up our photo shooting with some iconic American flavors!

  • Stunning Squares Courtesy of the Lubitel 166+

    written by Julien Matabuena on 2015-07-12 in #gear #news
    Stunning Squares Courtesy of the Lubitel 166+

    In this post we proudly present just a handful of the many, amazing Lubitel 166+ shots from the community. Go ahead and marvel at them, and while you're at it, find out how you can earn piggies and have your very own Lubitel 166+ photos be featured on the Online Shop.

  • Introducing The New Lomo'Instant Kyoto Edition!

    written by shhquiet on 2015-07-30 in #gear #news
    Introducing The New Lomo'Instant Kyoto Edition!

    Inspired by summertime in bloom, the new Lomo’Instant Kyoto Edition is the latest addition to our creative instant photography line-up! With its intricate floral and peach design, this special edition camera is reminiscent of beautiful summer sunsets in Kyoto, a city adored for its picturesque shrines, temples and nature scenery.

  • Shop News

    the perfect surprise for every analogue loving enthusiast

     the perfect surprise for every analogue loving enthusiast

    Let your loved one pick the gift of their dreams. Lomography Online Shop Gift Certificates are the perfect present for every analogue devotee on your gift list

  • Portraits, Lights, Instant Photos, and Weird Faces

    written by antoniocastello on 2015-03-06 in #gear #lifestyle
    Portraits, Lights, Instant Photos, and Weird Faces

    In New York City, winter has been harsh and long, the nights long and cold, and shooting outside is not fun anymore. So when the Lomo'Instant Boston Edition hit the shelves this week and the new Splitzer arrived at the Lomography Gallery Store New York, we decided to do a round of light painting portraits instead of sunny ones.

  • Most Popular Newcomers of 2014

    written by icequeenubia on 2014-12-28 in #news
    Most Popular Newcomers of 2014

    Thousands of budding lomographers from all over the world joined the community in the past year. Beginner's luck or inherent talent, these newbies placed their best foot forward and filled their LomoHomes with nothing but amazing snapshots. We proudly present the most popular newcomers of 2014.

  • How to Browse Photos on the New Site

    written by Andreas Bischoff on 2015-02-03 in #world #news
    How to Browse Photos on the New Site

    BIG NEWS: We've done a proper overhaul of how you browse photos on the Lomography site. We're pretty proud of the result and we hope you like it too! Check out the breakdown of the new features.

  • Shop News

    Give your space a facelift with your own analogue print

    Give your space a facelift with your own analogue print

    Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • 4 Easy Ways to Share your Lomo’Instant Wide Photos with the World

    written by Lomography on 2015-11-24 in #people #videos
    4 Easy Ways to Share your Lomo’Instant Wide Photos with the World

    So, you’ve got your brand new Lomo’Instant Wide and have already taken some of the coolest looking pics from your favorite new camera. What now? Share them with the World, of course! We want to see every single fantastic, fascinating and mesmerizing photo you shoot with the Lomo’Instant Wide and we’re here to tell you how it can be done.

  • Lomography x Abandoned Places Rumble

    written by Lomography London on 2015-11-17 in #world #competitions
    Lomography x Abandoned Places Rumble

    We have teamed up with HarperCollins to give you the chance to win a Fisheye 2 Python Edition and the book Abandoned Places by Richard Happer, which documents the ghost towns, derelict buildings and unoccupied spaces from around the world.

  • Cyber Monday Deal: 15% Off for 24 Hours Only!

    written by shhquiet on 2014-12-01 in #news
    Cyber Monday Deal: 15% Off for 24 Hours Only!

    Cyber Monday has arrived, signaling the start of a good week as well as the beginning of the holiday season! Isn’t it a good idea to start shopping for your presents to avoid the rush? We thought so!