Diana Instant Back+ Behind-the-Scenes With LSI Design Manager Steffi


Our first interview with our Diana Instant Back+ Behind-the-Scenes, we take a look into the life of die_steffi, Lomography's print design manager.

Been craving for some more up-close, Behind-the-Scenes interviews with the people working behind Lomography? Not to fret as we’re having a new set for you! Our latest interviewees from the design and archive department were lucky enough to try out the new Diana Instant Back+, and we have great insights from them with their work environment, personal questions and how good they found the new Instant back!

First up is our resident graphic design division manager Steffi, die_steffi who takes the hot seat with her design inspirations and what it’s like to spearhead the eye-popping design aesthetics of your favourite Lomography products!

First, introduce yourself and what you do for Lomography.

Hello, my name is Steffi and I’m leading the print graphic design team here in Vienna headquarters. Designing your favourite products’ packaging, books, posters and all other needed print-materials are part of our daily business.

How did you end up working for the world’s biggest analogue photography company?

My lomo-story began in 2005, when I was asked to design a new product catalogue. It was all very exciting. I got a few Lomography cameras to try out and I fell in love with them immediately. I was exploring something completely new. Half a year later I got a permanent employment at LSI and a big bunch of nice colleagues.

Share with us three inspiring design websites you frequently visit that could be of interest to fellow Lomographers.

www.twopoints.com (be part of the “chinese whisper” project!)

What’s your favourite analogue camera and film combo?

I love love love my LC-A! I tried several other cameras – you can imagine :) – but this one is still my favourite. I take her – literally – everywhere i go. And the best film to use… That’s a hard one. But I would say LC-A and Kodak Elitechrome 200ASA expired – it’s the perfect match for me.

Being one of the resident designers, how do you think working for the biggest analogue photography community inspires your overall design philosophy?

I think it’s more than a inspiration. It literally changed my way to see things. It’s a little bit scary sometimes, but i keep thinking in “good picture”/“bad picture” scheme all the time, even if i’m out of the office.

Tell us in 5 words or less why everyone should pick up a Diana Instant Back+.

Unknown possibilities – instantly!

Show to us your favourite shot from your Instant Back escapades, and probably a short explanation why you picked it.

One very cool thing you can do with the instant back is to draw with light. I made a whole series, trying different lamps (& hats), but this one is my favourite. (Check our cover photo)

Which characteristic of the Diana Instant Back+ do you think makes it stand out?

I think it’s the fact you can use the Diana instant back with the full range of Diana accessories.

After testing our Diana Instant Back+, do you consider yourself as a converted Dianaholic?

The first times i used the instant back, i couldn’t stop making pictures – was like an addiction. Especially the first evening with the instant back was hard. After this experience i tried to control myself, otherwise one day i would have ended up making the 1000th self-portrait. So, no, i try not to be a Dianaholic ;)

Any final words to our frenzied Lomofans?

If there’s no empty space left on your walls, the moment to stop taking instant self-portraits might be there OR it’s the perfect moment to rent a bigger apartment.

See more Diana Instant photos from Steffi here

written by kazarareta on 2009-03-20 in #news #diana #interview #diana-f-instant-back #diana-f


  1. lomosexual_manboy
    lomosexual_manboy ·

    Cool interview and nice shots. What a dream job.

  2. ndroo
    ndroo ·

    Cool. Why not some interviews with those clever people who designed these cool and weird accesories and cams that is causing our bank accounts to burn? The instant back is a MUST BUY!

  3. comezone
    comezone ·

    wow, i have just bought my diana f+ and i spend my saved money, i don´t know how, but i will own this thing soon...

  4. kazarareta
    kazarareta ·

    @ndroo: we'll see about that...hee hee :)

  5. kazarareta
    kazarareta ·

    @ndroo: we'll see about that...hee hee :)

  6. kazarareta
    kazarareta ·

    @ndroo: we'll see about that...hee hee :)

  7. kazarareta
    kazarareta ·

    @ndroo: we'll see about that...hee hee :)

  8. weechonghooi
    weechonghooi ·

    great interview and steffi, you are the great designer ~!!!

  9. ndroo
    ndroo ·

    @kazarereta, make sure u post photos of them with tshirts that says "IT'S ALL MY FAULT"


  10. graefin
    graefin ·

    ...I would rather go and buy a bigger appartment than stop doing instant pics *g*

  11. mandi
    mandi ·

    stöffburger for president!

  12. mephisto19
    mephisto19 ·

    mandi is starting a revolution???

  13. stouf
    stouf ·

    So you are the one designing these amazing boxes ! Bravo ! ... And just as graefin, I think I need a bigger apartment...

More Interesting Articles

  • Photographer Gilbert Blecken Captures Iconic Musicians on Film

    written by hannah_brown on 2015-03-02 in #people #lifestyle
    Photographer Gilbert Blecken Captures Iconic Musicians on Film

    Back in the 1990s, Gilbert Blecken was a big music fan and wrote for his own small music fanzine. He would interview bands in between sound checks and take photographs of them. He was never a professional photographer or worked for a company; he simply did it for his fanzine. Twenty years on, Gilbert’s photographs have matured into an amazing documentation of some of the biggest music icons of that era. We caught up with Gilbert to ask him about these photographs and the fascinating story behind them.

  • Analog Sounds with Simeon Smith

    written by hannah_brown on 2015-03-31 in #people #lifestyle #videos
    Analog Sounds with Simeon Smith

    Simeon Smith is a musician who recorded the sounds of our film cameras in action and made these samples available as a free download. We couldn't resist interviewing him about this project and taking a look at some of his photos. Meet the man behind the cams here.

  • Inessa Demidova Travels to Belgrade, Zagreb and Ljubljana

    written by gise11e on 2015-06-02 in #people #lifestyle #locations
    Inessa Demidova Travels to Belgrade, Zagreb and Ljubljana

    Inessa is a London-based artist and lighting designer with a serious case of wanderlust. In this new series, she'll be taking Lomography cameras on her journeys to capture scenes and sights from her trips. First in line is the iconic LC-A+, on a trip to the Serbian, Croatian and Slovenian capitals.

  • Shop News

    Standard Photo Development Services

    Standard Photo Development Services

    Done shooting and want your films to be processed? We can process your colour and black & white 35mm, 120 or 110 films! Development, prints and scans are also included. (Service availability depends on your markets)

  • Lomo'instant Workshop at The Wilderness Festival: Recap

    written by hannah_brown on 2015-08-10 in #world #events
    Lomo'instant Workshop at The Wilderness Festival: Recap

    Lomography Gallery Store Soho ran our first ever Lomo'instant workshops at the Wilderness Festival in the beautiful Oxfordshire countryside. The weather was glorious and we were fully booked all weekend. We managed capture the festival spirit with an LCA Wide and a Lomo'instant of our own.

  • Reviews on Rewind: Diana Instant Back+

    written by Julien Matabuena on 2015-08-02 in #people
    Reviews on Rewind: Diana Instant Back+

    Bring your Diana F+ experience to instant photography territory with the Diana Instant Back+! Curious? Here's a selection of community-written reviews for you to peruse.

  • A Cozy Evening in Hong Kong with the Lomo LC-A Minitar-1 Lens

    written by karenatsoi on 2015-08-19 in #gear #lifestyle
    A Cozy Evening in Hong Kong with the Lomo LC-A Minitar-1 Lens

    The Lomography Hong Kong Team spent a cozy evening at the opening party for an antique shop and captured moments from the event with the Lomo LC-A Minitar-1 Lens. The Minitar-1 Lens brought life to every image, from quick behind-the-scenes snaps and portraits, to artsy and creative shots of the antiques.

  • Shop News

    Shoot recognizable images with the Petzval

    Shoot recognizable images with the Petzval

    You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

  • Yael, Lomography NYC's Lab Manager and her Instant Experience

    written by antoniocastello on 2014-11-27 in #lifestyle
    Yael, Lomography NYC's Lab Manager and her Instant Experience

    Here at the Lomography NYC Gallery Store, we are always testing and playing with our cameras and accessories. We asked our staff to test the new Lomo'Instant camera. This time Yael, our lab manager, shared a few pictures shot around her personal life.

  • Registering Moments With the Lomo'Instant

    written by bgaluppo on 2015-05-02 in #gear #lifestyle
    Registering Moments With the Lomo'Instant

    Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.

  • Lomo'Instant LomoAmigo: Fivi Lai

    written by sanamiii on 2014-11-18 in #people #lomoamigos
    Lomo'Instant LomoAmigo: Fivi Lai

    The world's most creative instant camera – the Lomo'Instant — is now available at both Lomography Online stores & Gallery Stores worldwide! Lomography Hong Kong has invited a few popular locals to try this instant camera, and one of them is fashion and graphic designer Fivi Lai. Fivi answers a few questions in this exclusive interview, and shares quite a few of her creative instant snaps taken with the Lomo’Instant.

  • Shop News

    Try the LomoLAB Development Service!

    Try the LomoLAB Development Service!

    Whatever kind of film development you're after, you'll find it here! Now you can confidently shoot from the hip without having to worry where to develop those film rolls!

  • Monday Moodboard: Rundowns and Resolutions

    written by chooolss on 2015-01-05 in #news
    Monday Moodboard: Rundowns and Resolutions

    It's that time of the year when we all take a moment to look back at the year that was, and list down our New Year's Resolutions. Here are mine - all related to analogue photography, of course!

  • 'Soundcheck Sessions': Stephen Dowling's Exhibition

    written by gise11e on 2015-05-04 in #people #news #events
    'Soundcheck Sessions': Stephen Dowling's Exhibition

    Stephen Dowling is a photojournalist and longterm LomoAmigo who is presenting his series, "Soundcheck Sessions," as his first exhibition for Lomography this month. In an interview, we asked him a few questions about his work and what goes on behind the scenes.

  • Mallorynox and her Weapon of Choice: Diana F+

    written by Eunice Abique on 2015-08-29 in #gear #lifestyle
    Mallorynox and her Weapon of Choice: Diana F+

    Barbora Smoláková's first brush with lomography started with a Diana F+ Deluxe Kit. With its variety of accessories, the Diana F+ allowed her to explore the endless possibilities of creative photography. In this interview, she opens up about her experience shooting with this versatile camera and how it helped her appreciate the beauty of ordinary things.