The analogue love was flowing last night at our debut party in Santa Monica! Our new store was christened by a lively performance by the Petrojvic Blasting Company, LA's own nouveau-gypsy band. An abundance of food, drink, and good times were had by all!
Check out the first low-fi photos from our opening party!
The first 25 lucky people at the store were taken on a LomoJourney to the Santa Monica Pier. Armed with Lomography cameras, they learned to light paint and got a free ride on the famous Ferris Wheel!
We are so excited to be at our new home in Santa Monica! Thanks to everyone who came out last night and made us feel welcome in the neighborhood :)
Lomography France recently collaborated with Nixon and gave some top surfers a bundle of our cameras and lenses to document the Nixon Surf Challenge event in Russia. These stunning surfing shots will be on exhibit at the Lomography Gallery Soho and you're invited to the opening night. Come to the store on July 24th from 6:00 to 9:00 pm for drinks, live music and a chance to win a limited edition Nixon Watch.
The New Petzval Lens 85 continues to captivate the hearts of many photographers from its debut a couple of years back. A perfect balance between form and function, this lens closely mimics the look of the legendary Petzval lens of the 19th century and delivers eye-catching images with its signature tack sharp center and swirly bokeh background. Many photographers from both outside and inside the Lomography community have raved about the New Petzval 85. In this recap, we look back at four community-written reviews.