Lomos Around Town is a new series we're trying in Canada where we set up local venues and organizations with a Lomography Camera for 1 week to check out a day-in-the-life from their perspective. Since you can't tie the people at OTM Zine down, this coverage is city wide. We hope you enjoy seeing what these busy ladies are up to!
In as few words as possible please describe your magazine (lets say 10).
Off The Map Zine is an online magazine that features up and coming youth in Toronto.
What can people get from your OTM ZIne that they can’t get anywhere else?
We strive to offer up close and personal interviews with Toronto’s freshest talent. Our quarterly magazine acts as an introduction, and our blog follows their major moves on their rise to stardom.
Please introduce your team and why you guys are so passionate about what you do.
OTM was co-founded by Tara Bartolini & Aimee Legault. We started OTM because we recognized that there is an unbelievable amount of talent in the city of Toronto crossing all artistic platforms. We wanted to find a way to give them support, which is through their feature or profile in our issues, and then for the rest of their careers, through the blog. Although we make the decisions, we would not be able to put together each issue without the help of countless photographers, writers, make-up artists, stylists, marketing pros and copy editors. We’re in the midst of building a community around the concept of OTM not only to support up and coming talent but also to foster it. We have every intention of taking OTM beyond any limits that there may be.
Why did you choose Toronto for your office and what do you like best about the community?
Although we do have a physical studio/office in Etobicoke, we consider the entire city of Toronto our “office” on a daily basis. We’re constantly meeting with people at coffee shops (favourites include Dark Horse Queen West, Ezra’s Pound and Lit Espresso, working with photographers where they’re comfortable at their own studios and we’re always on the hunt for quirky places to have photo shoots and interviews with the talent we feature. We want to highlight the city we live and work in as much as we highlight the talent we feature.
What is the best part about doing what you do in this city?
There is an unbelievable amount of undiscovered talent in Toronto. The people we find to feature and profile never cease to amaze us. We get to make amazing friends, work with ridiculously talented people and produce something that puts a smile on many faces.
What is a day in the life like at OTM Zine?
As editors, our day always starts with coffee. From there, it’s completely dependent on what point in our production schedule we’re in. Our daily tasks range from sending a ton of emails, Skype or conference calls, pulling clothing, or conducting an interview to art directing multiple photo shoots in one day, drafting blog posts, and brainstorming marketing ideas. We definitely don’t have a typical day.
What is the most interesting, challenging or exciting shoot you have ever done?
As cheesy as it may sound, all of the shoots that we do are interesting for their own reasons.
Challenging: Broken Bricks a pass along music interview. It was a cold rainy day, we were working with a new photographer and were given a time constraint where we were shooting due to an event that was happening later that evening. Things weren’t going our way that day.
Exciting: Camille Crescencia-Mills actor feature. We worked so hard to get Camille into our webzine. We called everyone at MTV, as this was at the time when she was on Skins, and finally lucked out after trying for two issues. She was such a pleasure to work with and her photos, by Jalani Morgan, turned out awesome!
What’s the best advice you ever got that you’d like to share?
Be responsible for the energy you put out into the world.