Coming Soon! Part 6


Today we have one of our final clues before our new mystery product is revealed on November 3rd. So here’s an even more teasing close-up shot - What do you guys and girls think this Lomographic innovation will be? Shout out your ideas in the comments!

Happen to know what the new product is? Lucky you! But please don’t spoil the surprise for everyone else – Let’s keep the secret until launch day!

written by tomas_bates on 2011-11-01 in #news #product #coming #soon #6 #lomography-coming-soon #mystery #lomography #part


  1. panchoballard
    panchoballard ·

    Just the one lens then!

  2. mochilis
    mochilis ·

    Whatever it is, it looks cute :)

  3. robot_average
    robot_average ·

    Looks very chic, whatever it is.

  4. stephenrdbuss
    stephenrdbuss ·

    Already been guessing an 8mm film camera (which you need to release anyway) but now I'm thinking it's a Box Brownie. They're super fun.

  5. ennev
    ennev ·

    cinema !

  6. aalper
    aalper ·

    Perhaps some sort of micro/macro lens?

  7. jaypolkest
    jaypolkest ·

    A black Camera with a close up button that doesn't actually work but looks good anyway!

  8. ncsphotography
    ncsphotography ·

    aye cool, fingers crossed for a box camera!!

  9. bernizt
    bernizt ·

    I second that. After seeing this last I couldn't help but thinking in a Box Tengor...

  10. holgadd
    holgadd ·

    helpful.. :)

  11. captainbonobo
    captainbonobo ·

    I'm sure that no matter what it is it will be outrageously expensive & come in a box with loads of guff you neither want nor need...

  12. keek66
    keek66 ·

    I think it could be a Super 8 movie camera. Lomo manufactured movie cameras in the past

  13. discodrew
    discodrew ·

    Yes you're right the Lomo 219. Clue 5 seemed to be the biggest hint. It looked like one of the old cine cameras my dad used to have with the round film cartidges with the squared edges. Unless Lomography have got it to run on 35mm film were going to need a lot of 8mm and somewhere to get it processed.

  14. keek66
    keek66 ·

    Perhaps something like the "Bolex Model B" or the "Cine Kodak A"
    Of course, this is very old stuff. But newer movie cameras have bigger lenses.
    I am very excited what it will be! :-)

  15. ianaggie
    ianaggie ·

    Well its pretty clear it will be a stop motion/super8 type movie camera. One of the requested posts for november is "◦Stop-motion animations, Super 8 clips & films, and other videos with analogue vibe"

  16. ianaggie
    ianaggie ·

    the biggest downside I can see is that unless they start selling 8mm film, you wont be able to get record very much. Even if you could squeeze 2-4 exposures on a 35mm frame, you would blow through that in no time at all. Now if they start to market 8mm film, you still have to get it developed somewhere and transferred into a digital format. I suppose lomography would offer that at the labs, but I have a feeling it would be pretty expensive.

  17. mariaratfingers
    mariaratfingers ·

    definitely movie camera.. wondering how the film will work, like everyone else here

  18. superlighter
    superlighter ·

    believe me, I'm sure this box will eat 35mm films and not 8mm or super 8mm! I'll eat my hat If I'm wrong.. :))

  19. maxwellmaxen
    maxwellmaxen ·


  20. jourdanlynch
    jourdanlynch ·

    I think it will be more like a stop motion camera with a very low fps and able to get many shots per frame.
    I cant see it being a smooth playing movie camera.

  21. domo-guy
    domo-guy ·


  22. slumbrnghok
    slumbrnghok ·

    Maybe the 1,2 and 3 slots of the box showen in can mean there can be three rolls of film loaded into the camera at a time. I'm looking forward to seeing what this is.

  23. francesco1
    francesco1 ·

    it looks like a kodak brownie!!

  24. acrame
    acrame ·

    Gotta be a super 8 or a similar cinecam! cool idea. Do i win one if i've got it right?

  25. jaydeepee
    jaydeepee ·

    I think it's a 8mm vintage camera!

  26. jaydeepee
    jaydeepee ·

    I think it's a 8mm vintage camera!

  27. sedgetone
    sedgetone ·

    Oh dear I think disappointment awaits. The heavy hints are 35mm so if it takes a standard film canister then the run length is going to be no more than 30sec at 12fr/sec if you put multiple slices per 35mm frame. Then once you have all these slices or run you need some mechanism to turn them into a movie file... so what would be the image size and what colour space would it map to... HD @ REC709?. The only thing we can say for sure it will be expensive to buy and run. I'm curious but not excited anymore. No lens options looks like it will limit it further :-(

  28. noe_arteaga
    noe_arteaga ·

    @captainbonobo and @sedgetone way to be Debbie Downers!!!

  29. thenosesays
    thenosesays ·

    I guarantee it will be way overpriced.

  30. sedgetone
    sedgetone ·

    @noe_arteaga I'm not a downer really. I love to see new toys but what I would like is a magazine that could take a 5min run with. Not really sure where I would use a sub-minute camera, given the cost of development and processing it'll be an expensive toy. I really hope I'm wrong though. Only a couple of days till we're out of our misery :-)

  31. z
    z ·

    "I'm sure that no matter what it is it will be outrageously expensive & come in a box with loads of guff you neither want nor need..." Oh so very true.

  32. z
    z ·

    But i still love Lomo

  33. odax
    odax ·

    It will definitely be overpriced. I can't afford anything from the lomo shop anyway. I mean, to ship one roll of film from Aus to NZ is $US27 :(

  34. takezzo
    takezzo ·

    it's a box shaped wind-up movie camera which takes regular 135 films. 12 frames per second, 30 seconds on a 36 exp roll. how does it sound?

  35. rav_bunneh
    rav_bunneh ·

    To me it looks like a Brownie Hawkeye

  36. dudizm
    dudizm ·

    A kind of a Brownie 6X6 camera?!

  37. dragontw
    dragontw ·

    It would be cool if it's something like the Fischer Price Pixelvision 2000. Do a search on youtube and check it out.

  38. johnnra
    johnnra ·

    maybe lomo will manufacture extremely long lengths of 35mm film?

  39. snoop
    snoop ·

    @odax -> you will be surprised about the price. and i do think you refer to shipping prices from our distributor in australia, shipping to NZ. and we basically pass on prices from shipping companies, and most of the time also ship even cheaper (e.g. we had our whole "free shipping summer" with shipping rates in most of the world of free shipping for film rolls and for orders above 25 eur / usd). will continue to negotiate the best way with shipping companies. and for now sit back to see what will release tomorrow.

  40. odax
    odax ·

    @snoop: Just open a Lomo store in NZ. There's heaps of hipsters in Auckland.

  41. captainbonobo
    captainbonobo ·

    @noe_arteaga : I don't think I'm being a 'Debbie Downer' as you put it - just this time of environmental meltdown everyone should be doing their bit to reduce waste/unwanted packaging.
    I love what they have done for the analogue uprising but don't forget that 'Lomography' is a business, just like Nikon or thing (and one thing only) leads Lomo to keep churning out cameras: the desire to relieve you of your dollar/pound/yen/zloti etc...

  42. manfrom1992
    manfrom1992 ·

    mmmm box brownie...yummy !! hahaha

  43. myzorki
    myzorki ·

    I think that it will be lomography movie camera for making short films :)

  44. noe_arteaga
    noe_arteaga ·

    @captainbonobo 1) Every Lomography packaging i've encountered is completely recyclable. On your note of Lomography being a business: Lomography is a small company. It may be international but it's a private company (NO INVESTORS) which indicates to me that it's not a profit-driven entity. For the Japan Edition cameras, Lomography donated 20 euros per camera! What other company actually cares about their consumers like them? Who else gives away piggy points just for writing a short article? I think Lomography is all about their customers. "Churning out cameras," is your way of putting it, but other camera companies are just making larger camears; Lomography creates brand new cameras with unique features.

    I'm not trying to be offensive, but I choose to shoot film and I choose to shoot with Lomography products. They're not forcing me to buy anything.

  45. captainbonobo
    captainbonobo ·

    @noe_arteaga OK, OK: so we have different opinions on how Lomography conduct themselves.
    I know nobody is forcing me to buy anything from them but here is an example of why I think they are moneygrabbers:
    Holga 135BC - Lomography price £49 plus P&P, eBay price - £23 including P&P.
    I'm sorry - but I refuse to accept that Lomography is not a profit driven organisation.

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