Only two partners were not against the continued production of the LOMO LC-A. The photo production manager Olga Tsvetkova (the LOMO LC-A was her only product and passion) and Lazar Zalmanov from the PR department. As the only LOMO PLC intern, Lazar believed in the great marketing potential of Lomography and saw a unique possibility from this that the name LOMO PLC could be circulated throughout the world as beyond the Russian borders it was relatively unknown. But how could he make this hardened team of economists understand these “soft facts”?
In October 1995, when the Lomographers then asked for 3,000 cameras per month, an unexpected answer came from the Russians: “As we are delivering the cameras these will cost 50% more per camera“. What! How on earth was this possible? What looked so simple from the free-market perspective of the Austrians (at last the cameras were selling like hotcakes), was unfortunately much more complicated in St Petersburg.
Four dear friends and Lomographers have something special in store for fellow Diana fanatics! Want to know what it is? Read on after the jump!
That's right - 5 Piggies for everyone who takes part! All you've got to do is tell us which photography blog you love to read and post the link in the comments section of this post! Could it be any easier?
You are cordially invited to attend the Opening Party of the Diana World Tour at the Lomography Gallery Store LA!
The perfect place to sit, watch people...and ponder the fact that you're upside down.
Say hello to our newest LomoAmigo: Liss Winnel who is an avid blogger, an artist and all things awesome!