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Sydney Tower

Optic Matters: Guide to Hyperfocal Focusing

Hyperfocal what now? It sounds complicated but it is quite simple if you find the time to understand it. We've got a (relatively) short video that explains the ins and outs of hyperfocal shooting!

Chair and Flowers
Jump from rock
Jump 1
Jump 2
Side of house 2
View from patio
Dog eye view

Top 5 Films Perfect For Portraits

Photographers just love to shoot people and, depending on one's style and shooting preferences, most have a choice go-to film brand when an assignment calls for portraits. From color negatives to slides to black & whites, there's a perfect portraiture emulsion available at the Online Shop just for you!

First LC-Wide Shots
B&W Winter
B&W Winter

Go Wide and Infrared - Via the Plastic SLR Route

Single-lens-reflex (SLR) cameras have for decades been on the forefront of enthusiast and professional camera development. Sharp lenses, perfect exposure meterin,g and precise autofocus aren't really features that you would look for in Lomography, but they do come to a great use in Infrared Photography - as long as a few precautions are taken. See below.

Protrait and radom shoot