Part of the fun of doing analogue photography has to do with finding your favourite films and exploring all the possibilities that each one of them offers. Losing a considerable part of the diversity of films available on the market today is like losing part of the letters of an alphabet and then trying to write a novel with the remaining ones. Are we just gonna seat back and watch while they take away our tools of creativity?
I was disheartened when I first heard of the decision of Kodak to stop all the production of slide films. For the longest time I thought that this could not be really true and for sure some one over at LSI would realise that we could not allow this… Maybe I’ve been hiding under some rock all this time but only today I learned that we are also loosing the Lomography X-Pro Chrome. I mean, seriously?? Are you kidding me? Apparently the reason behind this was the fact that Kodak were the ones producing this film. So, I got the shock of my life: we are loosing all Kodak slide emulsions FOR REAL! Are we really gonna allow this? Is LSI really not doing anything about this?
We see here in the website the brand launching camera after camera after camera in the hopes of seducing some new comers to the brand… That is definitely a legitimate marketing strategy, but they have to realise that they also have to cater to those people who are already faithful to the brand, have already their cameras and want to keep using them and buying their products. I wont buy more cameras if I can only have one type of film to use!
Part of the fun of doing analogue photography has to do with experimenting with loads of different films and getting loads of different colour palettes in your photos. Right now it seems we will be stuck with Lomography slide films and Fuji Slide films, which are predominantly yellow and green when cross processed. We will keep on having the Rollei Cross Bird film (for how long?) which has a slightly different colour palette, but no of these get no where near the Kodak emulsions when it comes to red and blue colours. So think very seriously about this: loosing these emulsions means you will loose all these tonalities from all cross processed film. It means that all xpro photos from different Lomographers will look more and more alike. Your individual decision of highlighting blues by using a certain type of film under a certain condition will simple be lost. Think about this.
Should we start down a petition to LSI on this matter. I mean, the Impossible Project singlehandedly saved Polaroids all together. Can’t we save Kodak Slide emulsions?