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Monday 12:00 CET to Tuesday 12:00 CET – Build 5 LomoWalls which represent your love for analogue – Reward: 5 Piggies

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Tuesday 12:00 CET to Wednesday 12:00 CET – Write a blog entry about why you love analogue photography – Reward: 5 Piggies

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Wednesday 12:00 CET to Thursday 12:00 CET – Upload 50 Photos - Reward: 5 Piggies

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Thursday 12:00 CET to Sunday 21:00 CET – Who do you think will win the huge climax to the football fiesta in Brazil? Take a lucky strike and make your guess in our magazine article - Reward: 10 Piggies

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How do you choose a format for your LC-Wide?

You will need to choose a format before you start shooting whether half-frame, square, or full-frame.

At the bottom cover of your LC-Wide, you will see a new Advancing Control Switch marked FF/S and HF. This switch controls the film advancing mechanism under different formats. Below the Lens Cover Switch, is also marked FF/S and HF in different steps. “FF/S” stands for Full Frame or Square Format and “HF” stands for Half Frame format.

Lomo LC-W: Choosing Different Formats from Lomography on Vimeo.